Staff Post

"A Short Lesson In Perspective"


This article was making the rounds on the internet recently. It was written by Linds Redding, a man who had a successful career in the creative side of advertising and was diagnosed with cancer and died quickly last year. He wrote this as a kind of summation and "looking back" - hence, "perspective" - on his career. There are some poignant insights into being a creative person working in business, and life in general.

Some things that struck me:

"Truly creative people tend not to be motivated by money."

"The compulsion to create is unstoppable. It’s a need that has to be filled."

"Countless late nights and weekends, holidays, birthdays, school recitals and anniversary dinners were willingly sacrificed at the altar of some intangible but infinitely worthy higher cause. It would all be worth it in the long run…"

"Oh. And if your reading this while sitting in some darkened studio or edit suite agonizing over whether housewife A should pick up the soap powder with her left hand or her right, do yourself a favour. Power down. Lock up and go home and kiss your wife and kids."

He goes on to call his career in advertising "...a con. A scam. An elaborate hoax."

It's a good read, especially given the context in which it was written.

I suppose it's become a cliche to say that we are all busy and distracted and over-loaded with information these days, but it's true. We all have to make a living, we have our day-to-day responsibilities but pieces like this are great to make us pause and think about perspective. I know I need to be reminded sometimes.